The HTTPS in a URL stands for, Hyper Text Transfer Protocol Secure, and states that when transferring data between your browser and the website that you are connected is ‘secure.’ If your website is using the http, your connection is not encrypted and therefore not secure. The good news is that the HTTPS is relatively cheap to implement and serves as a powerful baseline before approaching other difficult issues, as far as protective measures go.
Starting in July 2018, Google will start marking all sites still using unencrypted HTTP as ‘not secure’ on the new updated Chrome (version 48). This will then put a bigger burden on website owners to switch over to the encrypted HTTPS, also, this form of tagging (Not Secure) will notify users about how the sites they visit operate and maintain their websites. Right now, Google says, “68 percent of Chrome traffic on Android and Windows is protected, while that number rises to 78 percent on Chrome OS and Mac, with 81 of the top 100 sites on the web using HTTPS by default.”
Still a few major sites like Alibaba.com, BBC.com, and IMDB.com don’t use HTTPS. This will become a bigger potential problem for these sites, in the future, with security concerns. Plus, Google also uses HTTPS as a ranking metric for searching on its browser. By continuing to use the HTTP, sites should be getting less traffic directed to them than others site on the web use HTTPS. Which presumably influences the website’s overall revenue.
Note that, labeling sites using HTTP, as not secure, is something Mozilla toyed around with as well. After it was implemented a similar approach to sites using HTTP in Firefox Nightly version 59 back in December 2017.
If needing more information on Upgrading your website to HTTPS please contact Liquid Video Technologies at (864) 859-9848. Where our friendly staff will be happy to assist you.
Article Written by: Morgan Justice
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